New Vision: Innovative Juice Packaging Design

Revolutionizing the Way We See Juice

Ye Wang and Wei Chen, renowned designers in the field of packaging, have unveiled their latest creation - New Vision. This innovative juice packaging design aims to revolutionize the way we perceive and interact with juice products. Inspired by the colorful and vibrant aspects of life, New Vision combines art and technology to create a unique and visually captivating experience.

What sets New Vision apart from traditional supermarket juice packaging is its use of computer technology and printing techniques. The designers have meticulously crafted a variety of different fruit graphics, resulting in a series of packaging that is both distinctive and easily recognizable. Each bottle of New Vision juice is a work of art, showcasing the essence of the fruit it contains.

The realization of New Vision involves the use of computer design software for graphic creation and the application of laser printing technology. These cutting-edge techniques ensure that the intricate details and vibrant colors of the fruit graphics are accurately reproduced on the packaging. The result is a visually stunning product that is sure to catch the eye of consumers.

Measuring at a height of 220mm and a diameter of 64mm, the New Vision bottles are not only visually appealing but also practical and ergonomic. The sleek design fits comfortably in the hand, making it easy to hold and pour. The attention to detail in both the aesthetics and functionality of the packaging is a testament to the designers' commitment to excellence.

Through extensive research and experimentation, the designers have overcome numerous challenges in bringing New Vision to life. Finding the perfect printing process to achieve the desired effect was a significant hurdle that required repeated proofing and testing. Additionally, effectively conveying the nutritional value of fruit juice through visual design posed a unique challenge. However, by combining illustrator software and Photoshop, the designers successfully achieved their goal.

New Vision is not just a product; it is a work of art that seamlessly integrates technology and design. The packaging serves as a visual communication tool, effectively conveying the richness and vitality of fruit juice. With its unique and memorable fruit graphics, New Vision stands out on store shelves, capturing the attention of consumers and leaving a lasting impression.

The New Vision project commenced in April 2019 in Shenzhen and was completed in August 2019. The collaborative efforts of Ye Wang, Wei Chen, and their team, including Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang, and the creative expertise of Guangzhou Cold Launch Strategic Consulting Co., Ltd, have resulted in a truly remarkable design.

Recognized for its excellence, New Vision was awarded the Iron A' Design Award in 2020. This prestigious accolade is bestowed upon designs that demonstrate innovation, practicality, and adherence to professional and industrial standards. New Vision's integration of industry best practices and its ability to evoke positive emotions make it a deserving recipient of this esteemed award.